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The Global Probiotics Market

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By: Sean Moloughney

Editor, Nutraceuticals World

The global probiotics market, still in its infancy stage, is predicted to reach nearly $29 billion in revenue by 2015, according to a new report from Global Industry Analysts, Inc. (GIA) titled “Probiotics: A Global Strategic Business Report.” The market is set to witness impressive growth as consumers become more conscious about their health and switch to preventive healthcare due to rising costs, the report says. Enhanced efficiency of ingredients and increasing scientific evidence of the advantages of probiotics are the other major factors facilitating market growth. For further information: www.strategyr.com

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